Frich Reveals: LGBTQ+ History Month

Today, on October 31st, we want to highlight few of the Questions of the Day that we asked all of you on the app to celebrate LGBTQ+ History Month🌈

You can check out our social media to see some NYC based startups founded by LGBTQ+ founders and charities you can donate to support the cause.

Let's dive in!

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What do you think about brands participating in Pride Month?

Half of you think it's a great form of showing support and increasing awareness!🎉 The rest of you are split between feeling like it's a shameless cash grab and not caring too much. However, none of you thought that companies shouldn't make political statements. So our main takeaway - companies should take a stance but do it in a tasteful manner.

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Would you choose a more expensive product if it was founded by a minority founder?

About 25% of you said that you'd do it unless it's too expensive and 58% said that you don't pay attention to that.

However, if you're a founder that belongs to the LGBTQ+ community, consider joining StartOut.org. The non-profit empowers its founders by helping you grow your business and offering various forms of support.

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Have you ever boycotted a product because the company was outwardly homophobic?

48% reported that they have and 34% responded that they haven't yet but would!

Whether you're deciding which product to purchase or which company to work for, you can always do a quick Google search to make sure your dollars don't go against what you believe in! (Make sure you vet your sources though.)