What if I told you we could guess anyone’s salary, and be kinda right?

Today we’re launching Scoop - a new feature on the Frich app. Why Scoop? Because we can give you the Scoop on literally anyone. Scoop turns digital clues into a full-blown financial profile - helpful, unhinged, and oddly spot-on.  

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Here’s how it works:

First, you’ll need to download the Frich app here. Then you choose anyone that you’ve always been kinda curious about! It could be your ex, your boss, that one friend from middle school. Literally anyone. Even yourself.

Then, just grab some screenshots of their social media presence and upload them to the app. The Frich Algorithm will analyze the images and give you our own analysis (based on people’s social media profiles) that includes:

• Estimated annual income

• Monthly lifestyle costs inferred from spending signals

• "Green flags" highlighting their best money habits

• "Red flags" noting things that we'd keep an eye on, if it was us 👀

Why this is important:

Frich Scoop addresses the growing disconnect between what we all see on social media and actual financial reality. We’ve decided to build this at a time when Gen Z faces unprecedented financial challenges whilst being constantly exposed to unrealistic lifestyle portrayals on social media. Frich Scoop offers a playful way to peek behind the curtain of financial appearances whilst encouraging healthier conversations about money. Which is exactly what we do each and every day 😉  

We built Scoop because everyone's curious about what people actually earn versus what they show online. It’s lifting the lid on that friend who posts luxury holidays, but you know they're living with three roommates. Scoop satisfies that curiosity in a fun, non-judgmental way whilst helping youunderstand the connection between career choices and lifestyle costs. And then make the right choices for yourself.

Privacy and transparency:

Frich Scoop only analyses publicly available information that users have voluntarily shared on social platforms. No personal data is stored, and all screenshots are discarded immediately after processing. The feature clearly communicates that results are speculative interpretations based on online presentation rather than actual financial data. The feature focuses on improving financial transparency online as a tonic to the unrealistic lifestyles plastered across social media feeds.

We're not claiming to know anyone's real financial situation. This is about understanding how we present ourselves online and what signals we're sending. It's meant to be fun and insightful, not invasive.