Frich Reveals: Social Media vs Reality

So you might have heard we launched Scoop, our new app feature! Why Scoop? Because we can give you the Scoop on literally anyone. Scoop turns digital clues into a full-blown financial profile - helpful, unhinged, and oddly spot-on.

Here’s how it works:

First, you’ll need to download the Frich app here. Then you choose anyone that you’ve always been kinda curious about! It could be your ex, your boss, that one friend from middle school. Literally anyone. Even yourself.

Then, just grab some screenshots of their social media presence and upload them to the app. The Frich Algorithm will analyze the images and give you our own analysis (based on people’s social media profiles) that includes:

• Estimated annual income

• Monthly lifestyle costs inferred from spending signals

• "Green flags" highlighting their best money habits

• "Red flags" noting things that we'd keep an eye on, if it was us 👀

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Why we did it:

Frich Scoop addresses the growing disconnect between what we all see on social media and actual financial reality. We’ve decided to build this at a time when Gen Z faces unprecedented financial challenges whilst being constantly exposed to unrealistic lifestyle portrayals on social media. Frich Scoop offers a playful way to peek behind the curtain of financial appearances whilst encouraging healthier conversations about money. Which is exactly what we do each and every day 😉  

We built Scoop because everyone's curious about what people actually earn versus what they show online. It’s lifting the lid on that friend who posts luxury holidays, but you know they're living with three roommates. Scoop satisfies that curiosity in a fun, non-judgmental way whilst helping youunderstand the connection between career choices and lifestyle costs. And then make the right choices for yourself.

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Which brings us to this week's Question of the Day recap. It's not easy to figure out what's just perception and what's reality. Scoop helps, but it's always best to just ask. So we did ;) Here's what everyone said:

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How do you think you come off on social media?
43% Wealthier than I actually am
57% Not as wealthy as I am

Do you think people assume you make more money than you do?
51% Yes
49% No

Do your friends know your real financial situation?
26% Yes, they know exactly!
42% I think they know vaguely
32% No, they have absolutely no clue

When it comes to your financial situation, do you feel like you are:
28% Lagging behind your friends
43% In the same spot as your friends
29% Ahead of your friends

What’s one thing you post that’s financially misleading… but no one knows?
27% No one knows how I can afford to go on so many trips
24% No one knows how I afford to wear all the nice outfits
23% No one know how I afford to go out that often
26% No one knows that I’m actually really frugal...

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Well that's that! Now go scoop your friend, ex, situationship, boss or... yourself ;)