How much $$$ should I have before turning 30?

<div class="user-question">Hi Frich! I'm 28 years old & think that I'm making pretty good money to live my day-to-day life. But as I'm nearing 30 and planning for my future (for example, starting to build a family), I fear that I'm not doing enough or doing the right things with my money. Where should I be at 28? What should my goals be before I turn 30? What are common mistakes people my age make that I should try to avoid? Thank you!!</div>

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First things first: don’t stress about the number. Your 30s aren’t a finish line. They are actually the start of knowing yourself better - in your career, relationships, and yes, with money too.

When I was in my 20s, I thought I needed to have it all figured out by 30. The house, the investments, the “perfect” plan. Truth is, the pressure of time can make you freeze or chase things that don’t even align with your life. The real win is creating a healthy relationship with money - one that makes you feel safe today and excited about tomorrow.

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Reality Check: Where the average 28 stands

Guess what, most late-20-somethings aren’t living the dream:

• The median 401(k) balance is only about $16K, with an average ~$42K (Nerdwallet)
• Student loan debt for 25–34 year-olds averages about $33K (Education Data Initiative).
• Credit card balances average around $7K (Lending Tree).

Many are renting or living with parents, and very few have built large portfolios by this stage.

So the fact that you’re already thinking seriously about finances - and that you mentioned you have a good salary - puts you in a stronger spot than the “average 28.” That’s great news!

From here, it’s less about comparing yourself to others and more about planting the right seeds and building habits that compound.

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<div class="frich-tip">Frich tip: One of the main indicators of your financial health is your credit score. Starting to work on it as early as possible will set you up for success early on. If you need help - check out our favorite credit builder Fizz.</div>

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Where you might want to be around 28 - and what to build before 30

Forget the idea of a perfect checklist. Think in terms of habits:

• Build a safety net: Aim for 3-6 months of expenses in cash or a high-yield savings account. It’s less about hitting a number and more about having peace of mind.

<div class="frich-tip">Frich tip: ALWAYS keep your emergency fund in a HYSA. Here are our team's favorite options.</div>

• Get investing started and automate: Even if it’s small. Don’t wait for “more money” to invest - compounding rewards the early, not the perfect. Don’t worry if you haven’t begun yet, but take this step ASAP. Analysis paralysis is the enemy here. Set up a small % into investments so your future builds quietly in the background.

<div class="frich-tip">Frich tip: Our team's favorite tool to ease into investing is Acorns! Start by investing your spare change & build from there.</div>

• Keep debt under control: High-interest debt - especially credit cards - eats away at your freedom faster than almost anything else. If you have credit card debt, make it your top financial priority to pay it down before focusing on other investments.

<div class="frich-tip">Frich tip: If you're in a position where your debt has spiraled out of control, consider debt consolidation as an option. It's the first step towards taking control of your debt!</div>

• Align money with your values: Know what matters to you - family, travel, flexibility, a home - and shape your money around those goals.

And if all this feels like a lot to juggle, that’s exactly the problem I wanted to solve when I started WealthMeUp: making wealth-building part of everyday life so it doesn’t feel like another job on your plate.

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Framing your income

One of the easiest ways to frame your goals in terms of your salary is to think in broad percentages (50:30:20 rule).

• Roughly half goes to needs like housing, food, and bills;
• 30% covers the wants/your lifestyle;
• and the remaining 20% goes into investing.

The exact numbers will vary depending on your rent, loans, or lifestyle, but the principle is simple: make sure a piece of every paycheck quietly builds your future. Even five percent today is more powerful than waiting until you feel “ready.”

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Mistakes to watch out for

• Lifestyle creep: The more you earn, the more tempting it is to spend on things you don’t really want or need. Be intentional.
• Waiting for later: Later comes faster than you think.
• Comparing your path: Some people buy houses at 27, others start businesses at 35. Your money journey doesn’t need to copy anyone else’s.
• Don’t try to do it all at once: FOMO makes us want to satisfy everyone and we left empty of what we really want. Plus you cannot do all at once. Be clear about your goal and money will follow that. It is a different strategy if looking to buy a house versus looking to start a business.

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The lesson

Your 20s are for planting seeds. Your 30s are when you start seeing what grows and building towards your dreams. If you are already thinking about this now, you are way ahead. Don’t get trapped in the stress of “am I behind?” Focus instead on building a relationship with money where you feel in control, supported, and free to build the life you want.

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Found this valuable? Here are some more deep dives from the Frich team 🤝

✅ What am I supposed to do with my salary?

✅ How do I actually build wealth in my 20s?

✅ Will I ever be able to buy a home??

You're doing great already! Hope this was helpful --

Feli Oikonomopoulou, founder & CEO of WealthMeUp