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  • Simona Kalachov

Get in the Game: Frich's Question of the Day Lets Brands Connect with Gen Z

In a world where personal finance is often shrouded in secrecy and social norms discourage open conversations about money, Frich has emerged as a refreshing catalyst for change. The innovative Question of the Day feature is breaking down barriers and fostering transparency around the topic of finances. With this feature, Frich aims to address taboo questions, encourage personal growth, and create a community of users who can learn from one another's experiences.

Unmasking Taboos and Fostering Growth

Financial matters can be uncomfortable to discuss openly, even among friends and family. However, it's precisely these conversations that can lead to valuable insights and personal growth. The Question of the Day feature serves as a safe space for users to reflect on their money habits, attitudes, and decisions. By answering daily questions related to personal finance, users get the opportunity to confront their own beliefs and actions.

Comparing to Learn and Improve

What sets the Frich app apart is its commitment to comparative analysis. After answering the daily question, users are shown how their responses compare to those of their peers. This allows individuals to gauge their financial perspectives against a broader context and potentially learn from others who have different experiences. It's not about judgment; it's about gaining new perspectives and ideas that could positively impact one's financial journey.

Thought-Provoking Questions

The range of questions in the Question of the Day feature is as diverse as personal finance itself. Some thought-provoking questions users have encountered include:

  1. "Have you ever sold your clothes for some extra cash?" - Highlighting the concept of decluttering for financial gain.

  2. "Would you rather reveal your credit score, bank statement, or salary on a first date?" - Exploring the balance between financial transparency and personal privacy.

  3. "How transparent do you think celebrities and influencers should be about their finances?" - Opening a dialogue on the responsibility of public figures in discussing money matters.

Helping Companies to Engage With Gen Z

The exciting news is the introduction of a unique opportunity for companies to participate in the Question of the Day feature. This feature, which garners daily engagement from thousands of Gen Z users, will now feature questions crafted by partnering companies. The benefits are numerous:

  • Exposure: Featured companies will enjoy prominent visibility within the app, with up to three call-to-action links to guide users toward their offerings.

  • Social Media Amplification: Frich will spotlight partnering companies on its social media platforms, extending their reach even further.

  • Alignment with Gen Z Culture: The chosen questions will be infused with the partnering company's vision and mission, resonating with the Gen Z audience.

  • Insights and Analytics: Participating companies will receive valuable insights into user responses, allowing them to understand their target audience better.

Taking the Leap: Partnerships in Action

Let's take a glimpse at two possible partnerships that showcase the diversity of opportunities the Question of the Day feature presents:

CreditStrong: A financial literacy company like CreditStrong could craft a question about the importance of credit-building strategies for young adults. Once users engage with this question, CreditStrong can direct them to their website or resources that delve deeper into credit management tips and tricks, ensuring Gen Z is equipped with the tools to build a strong financial foundation.

Fashion Forward Co.: On the other end of the spectrum, a trendy and fashion-conscious brand might ask a question about spending habits on clothing and accessories. After igniting the fashion conversation, this brand could seamlessly guide users to their online store or unique offers, tapping into Gen Z's love for style and shopping while aligning with their values.

It's the perfect synergy – brands spark engaging conversations and then channel that enthusiasm into valuable connections with their products or services.

Join the Conversation

Are you ready to engage with Gen Z like never before? If you're interested in featuring your company's question on the Frich app's Question of the Day feature, don't hesitate to reach out to our Head of Growth Annabel at We're excited to collaborate and create thought-provoking conversations that resonate with our Gen Z audience.

The Question of the Day feature is not only transforming how we approach money-related conversations but also opening doors for companies to connect with Gen Z on a meaningful level. As Frich continues to champion financial transparency and growth, it's clear that the future of personal finance is becoming more inclusive and engaging than ever before.


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