Frich Insights: Soccer Players And Influencers 👀
The Women’s World Cup is held every 4 years, and this year is being jointly hosted by Australia and New Zealand from 20 July-20 August. We partnered with Girlboss for this particular question of the day to shed some light on the financial side of being a female athlete. Most voters thought the pay difference was 25% less than men; only 24% of voters got it right - women face a 75% gender pay gap at the world cup.
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Unlike the first question, most voters got this right! Influencers with a following of at least 1 million followers earn on average $15,356 a month, which is 3.6 times more than the typical US office worker. Influencers earn through a variety of sources; sponsored posts, brand partnerships, affiliate marketing, monetised videos/content and more, and the larger the following count, the higher the views, partnership rates and so on.
If you're looking to learn more about the business side of influencing and how to connect with agencies as an influencer, Influencer Marketing Hub is a platform that helps brands connect with influencers for marketing campaigns. The platform also hosts articles centered around content creation, affiliate marketing and content strategies, as well as other resources for influencers.
The options for this were pretty well known celebrities; Jay Z, Oprah Winfrey, Warren Buffet and Ashton Kutcher. Most voters chose Jay Z but the correct answer is actually Warren Buffet! Buffet’s net worth in 2023 according to Forbes is over $100 Billion, and his investment portfolio is said to be $360 Billion, 78% of which is invested in 6 stocks; Apple, Bank of America, American Express, Coca-Cola, Chevron and Occidental Petroleum.
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